By editor
Originally published on Thu January 26, 2012 5:59 am
Transcript
RENEE MONTAGNE, HOST:
And our last word in business today comes from Alaska Airlines. The carrier has been putting prayer cards on the meal trays it serves passengers since the 1980s. Flying can be nerve-wracking and the airline figured people might find comfort in a psalm from the Old Testament, along with the soothing image of a beach or the mountains.
It was also a marketing strategy so the airline could differentiate itself from competitors. Many passengers didn't mind.
STEVE INSKEEP, HOST:
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